Archive for September, 2014

How to use research to hit a home run in the media

Posted on September 10, 2014 at 12:11pm by Native Consultancy No Comment

This week’s campaign from Alzheimer’s Society about the unfair burden of costs faced by Alzheimer suffers made a big media impact. From the Radio 4 Today Programme to the front pages of the national media, it led the agenda from the morning news onwards. So what made this campaign work so well? Compelling evidence –…