Native Thinking Blog

Why the crisis in big business is good news for challenger brands

Posted on May 21, 2013 at 10:31am by Native Consultancy

When you get an opportunity to listen to what “one of the greats” share their career experience you never know quite to expect. Often, as Guardian journalist found recently when he met drumming legend Ginger Baker (ex of Cream and others), it can be a searing disappointment. Other times they come generously and share their…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

We’re now members of the PRCA

Posted on April 4, 2013 at 9:00am by Native Consultancy

A week or so I promised a bit more news over the coming weeks about what we’re up to here at Native Consultancy. The first thing I am very pleased to talk about is our new membership of the PRCA or the Public Relations Consultants Association. Joining the PRCA is an important step for us…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

Outstanding PR small consultancy – winners again for 2016

Posted on October 12, 2016 at 1:08pm by Native Consultancy

Great news. The winning team at Native has won the prestigious award for Outstanding Small PR Consultancy from the CIPR. Here’s what the judges said: “Native is a B2B agency which has shown rapid, but sustainable growth by being highly focused on delivering business impact for clients. They have attracted a talented team by displaying…

Outstanding Small Consultancy 2016 – We’re Shortlisted

Posted on October 12, 2016 at 1:07pm by Native Consultancy

Another year, another place on the shortlist for outstanding small consultancy in the CIPR’s annual Pride awards. Fingers crossed for the awards ceremony in September

We’re hiring…could you be our next new consultant?

Posted on October 12, 2016 at 1:07pm by Native Consultancy

Last year was a big year here at Native. We grew our client list, grew our team and won awards for our work – including the accolade of Outstanding Small Consultancy from our professional institute, the CIPR. This year we’re set to grow further and we’re looking for the right people to help us deliver the kind…

Winners – CIPR Outstanding Small PR Consultancy 2015!

Posted on October 2, 2015 at 9:22am by Native Consultancy

Three months on from making the shortlist we’re thrilled to be named the CIPR Outstanding Small PR Consultancy in the 2015 Pride awards. Needless to say, we couldn’t have won without our wonderful clients who have been with us over the last three years and trusted us as partners in building their reputation – so a big…

Outstanding Small PR Consultancy – We’re on the shortlist!

Posted on July 20, 2015 at 12:13pm by Native Consultancy

We’re buzzing today having got on the shortlist for outstanding small PR consultancy in the CIPR Pride awards 2015.   Can’t wait for awards night in November!

The Top 100 Businesses to Watch in 2015 – We’re On The List!

Posted on May 11, 2015 at 1:41pm by Native Consultancy
The Top 100 Businesses to Watch in 2015 –  We’re On The List!

It’s three years since Native Consultancy launched in a drafty converted garage with nothing more than a phone, a laptop and a burning need to convince people to give us their business. Things have looked up since then. We’ve won some great clients and we’ve grown a small but talented team. We even have nice offices with…

If Businesses Want Business-Ready School Leavers, They Need to Start by Doing Something Themselves

Posted on October 2, 2014 at 12:49pm by Native Consultancy

 Another week and another survey is out highlighting just how ill-prepared young people are for the workplace. This one is from the British Chambers of Commerce. In its press release which talks about the need to “break away from the blame game” it blames “successive governments for failing to properly equip young people for future…

How to use research to hit a home run in the media

Posted on September 10, 2014 at 12:11pm by Native Consultancy

This week’s campaign from Alzheimer’s Society about the unfair burden of costs faced by Alzheimer suffers made a big media impact. From the Radio 4 Today Programme to the front pages of the national media, it led the agenda from the morning news onwards. So what made this campaign work so well? Compelling evidence –…

New offices from today

Posted on March 3, 2014 at 1:54pm by Native Consultancy

Today is our first day in our shiny new offices. That means a couple of changes of details to flag up: The phone number is now 01442 200971 Our address is The Old Dairy 26 Lower Kings Road Berkhamsted HP4 2AE We’re two minutes from Berkhamsted Railway Station and opposite the best cafe in two…

2014: the end of free for B2B

Posted on December 13, 2013 at 10:03am by Native Consultancy

As more national newspapers pulled up the drawbridge on their free content in 2013 it is worth asking – how long will B2B publishers continue to put out content for free? There are already signs that the shift we have seen in the national press towards subscription-led pricing is being followed in B2B. It is…