Native Thinking Blog

What is the role for social media in corporate communications?

Posted on July 31, 2013 at 7:54pm by Native Consultancy

A few months ago the Securities and Exchange Commission opened up the way for US companies to use social media channels to communicate with investors. So now , provided investors are warned, a company is as entitled to use Twitter or Facebook as it is a press release for disclosure. All of this brings into…

Is your approach to trade shows just too boring to win business?

Posted on June 26, 2013 at 12:09pm by Native Consultancy

For many businesses, the trade show is still a critical part of the yearly marketing schedule. Yet although events like the CIPD exhibition in Manchester, the EB Live event in London and more niche ones like the recent HR Software Show are a great opportunity to generate leads and brand awareness, trade shows seem to…

Why the crisis in big business is good news for challenger brands

Posted on May 21, 2013 at 10:31am by Native Consultancy

When you get an opportunity to listen to what “one of the greats” share their career experience you never know quite to expect. Often, as Guardian journalist found recently when he met drumming legend Ginger Baker (ex of Cream and others), it can be a searing disappointment. Other times they come generously and share their…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

We’re now members of the PRCA

Posted on April 4, 2013 at 9:00am by Native Consultancy

A week or so I promised a bit more news over the coming weeks about what we’re up to here at Native Consultancy. The first thing I am very pleased to talk about is our new membership of the PRCA or the Public Relations Consultants Association. Joining the PRCA is an important step for us…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

Posted on January 18, 2013 at 11:31am by Native Consultancy
Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

In the last couple of weeks the Sunday Telegraph has started a campaign to support the Government’s initiative to stamp out the practice of late payments from big companies to small. The chief executives who run our biggest businesses – in this case the FTSE350 –are under pressure to sign up to the Prompt Payment…

Learning from the quiet reinvention of single issue campaigning

Posted on November 27, 2012 at 11:07am by Native Consultancy

This week has seen the arrival of a new movement called Engage for Success. Its aim is to shake up business performance in the UK by helping champion the need for better employee engagement in the organisations we work in. What stands out from this campaign isn’t just its successful launch, which ensured mainstream media,…

Why twitter is always personal: the tale of #chefsunite, Claude Bosi and Basil Fawlty

Posted on November 9, 2012 at 4:58pm by Native Consultancy
Why twitter is always personal: the tale of #chefsunite, Claude Bosi and Basil Fawlty

Thirty years ago, John Clease  brought alive the sheer misery of the UK hospitality trade in Fawlty Towers where, as the lanky hotel patron Basil Fawlty, he delivered tirades and abuse to customers, staff and hotel inspectors. Audiences squirmed in disbelief and laughter at the frustrated, angry man who was able to blame everyone but…