Native Thinking Blog

Banks and business: how do we get the relationship off the rocks?

Posted on October 17, 2012 at 9:38am by Native Consultancy
Banks and business: how do we get the relationship off the rocks?

Restoring trust. It’s an apt theme for the annual conference held by the British Bankers Association today. No one is in doubt that we badly need change in this market which is so important for the health of our economy. Yet four years on from the banking crisis, business banking is still stuck in the…

The communications lesson business leaders can learn from politicians

Posted on October 10, 2012 at 8:56pm by Native Consultancy
The communications lesson business leaders can learn from politicians

This week was a big one for David Cameron at the Tory Party Conference. Failure to strike a note with the grassroots faithful and the media questions around his leadership would have intensified. Success was critical in laying the foundation for climbing back from the omnishambles of 2012 and an opportunity to change the narrative…

‘The dog ate my homework’: G4S and its schoolboy handling of its Olympic-sized PR crisis

Posted on July 20, 2012 at 10:18am by Native Consultancy
‘The dog ate my homework’: G4S and its schoolboy handling of its Olympic-sized PR crisis

Another week and another major corporate PR fail dominates the headlines. Hot on the heels of Barclay’s Bob Diamond comes the latest of the 2012 case studies in reputation mismanagement with G4S giving us an object lesson in how not to manage a crisis. A charitable article in the FT suggested this week that G4S…

Barclays, Bob Diamond and Corporate Reputation: Lessons for Leaders and PROs

Posted on July 10, 2012 at 3:46pm by Native Consultancy
Barclays, Bob Diamond and Corporate Reputation: Lessons for Leaders and PROs

“Our role is to help improve the lives of our customers. We must provide mortgages, allow businesses to invest and create jobs, protect savings, pay tax, be a good neighbour in the community while also generating positive economic returns for our investors.” This is how the citizenship section of the Barclays 2010 Annual Report starts….

Women on boards and executive search firms: mind the influence gap

Posted on June 12, 2012 at 4:19pm by Native Consultancy
Women on boards and executive search firms: mind the influence gap

There used to be a time when it was a struggle to get business news into the mainstream media agenda. Now you can barely move for it. Arguments about the UK growth strategy, executive pay, a recession and the woes of the banking sector all lead the headlines as well as much social media debate….

Social media for professionals: The five cardinal sins

Posted on May 25, 2012 at 4:42pm by Native Consultancy
Social media for professionals: The five cardinal sins

This week has been about delivering social media consultancy to one of our clients. The idea is we use the influence and reach of the people in their business to amplify content and thought leadership to their professional networks. Our structured approach is built on the recognition that a strong social profile is critical in…

The CIPD and Dr Doom: Thought Leadership Lessons

Posted on April 24, 2012 at 9:05pm by Native Consultancy
The CIPD and Dr Doom: Thought Leadership Lessons

This week is HRD week, a key event for any professional who is serious about learning and development in their organisation. It will not be a coincidence that last week in the run up to the event, the CIPD who organise HRD, was featured widely in a nicely timed prominent wave of media coverage from…

Content with your sales? Improve your ROI from PR and marketing

Posted on April 18, 2012 at 8:33am by Native Consultancy
Content with your sales? Improve your ROI from PR and marketing

How happy is your business with your new client acquisition? Whether you work in marketing or PR, chances are plenty of people are asking you what you can do to bring in more clients, of better quality, more quickly. Many people you come across in B2B, will say digital marketing has provided part if not…

Does your pr need a digital switchover?

Posted on April 3, 2012 at 6:59pm by Native Consultancy
Does your pr need a digital switchover?

Online media channels give businesses unimagined freedom to engage with the people who matter to them. Despite this new power to drive influence and build reputation, the meaningful deployment of digital or social tactics in the communications mix for business-to-business companies is rarer than it should be. This is particularly the case when it comes…

The trouble with selling business services….

Posted on March 22, 2012 at 3:51pm by Native Consultancy
The trouble with selling business services….

Selling business services has never been an easy assignment. Buyers are hard to reach and even if you get that far, explaining what is so different about the service you are offering can be just as tough. For marketers and PRs, the increase in social, digital and media channels, means you have to work harder…