All posts in Business to business

If Businesses Want Business-Ready School Leavers, They Need to Start by Doing Something Themselves

Posted on October 2, 2014 at 12:49pm by Native Consultancy No Comment

 Another week and another survey is out highlighting just how ill-prepared young people are for the workplace. This one is from the British Chambers of Commerce. In its press release which talks about the need to “break away from the blame game” it blames “successive governments for failing to properly equip young people for future…

2014: the end of free for B2B

Posted on December 13, 2013 at 10:03am by Native Consultancy No Comment

As more national newspapers pulled up the drawbridge on their free content in 2013 it is worth asking – how long will B2B publishers continue to put out content for free? There are already signs that the shift we have seen in the national press towards subscription-led pricing is being followed in B2B. It is…

Is your approach to trade shows just too boring to win business?

Posted on June 26, 2013 at 12:09pm by Native Consultancy No Comment

For many businesses, the trade show is still a critical part of the yearly marketing schedule. Yet although events like the CIPD exhibition in Manchester, the EB Live event in London and more niche ones like the recent HR Software Show are a great opportunity to generate leads and brand awareness, trade shows seem to…

Why the crisis in big business is good news for challenger brands

Posted on May 21, 2013 at 10:31am by Native Consultancy No Comment

When you get an opportunity to listen to what “one of the greats” share their career experience you never know quite to expect. Often, as Guardian journalist found recently when he met drumming legend Ginger Baker (ex of Cream and others), it can be a searing disappointment. Other times they come generously and share their…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy No Comment

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

We’re now members of the PRCA

Posted on April 4, 2013 at 9:00am by Native Consultancy No Comment

A week or so I promised a bit more news over the coming weeks about what we’re up to here at Native Consultancy. The first thing I am very pleased to talk about is our new membership of the PRCA or the Public Relations Consultants Association. Joining the PRCA is an important step for us…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy No Comment

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy No Comment

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Learning from the quiet reinvention of single issue campaigning

Posted on November 27, 2012 at 11:07am by Native Consultancy No Comment

This week has seen the arrival of a new movement called Engage for Success. Its aim is to shake up business performance in the UK by helping champion the need for better employee engagement in the organisations we work in. What stands out from this campaign isn’t just its successful launch, which ensured mainstream media,…

Banks and business: how do we get the relationship off the rocks?

Posted on October 17, 2012 at 9:38am by Native Consultancy Comments Off on Banks and business: how do we get the relationship off the rocks?
Banks and business: how do we get the relationship off the rocks?

Restoring trust. It’s an apt theme for the annual conference held by the British Bankers Association today. No one is in doubt that we badly need change in this market which is so important for the health of our economy. Yet four years on from the banking crisis, business banking is still stuck in the…