All posts in corporate PR

How to use research to hit a home run in the media

Posted on September 10, 2014 at 12:11pm by Native Consultancy No Comment

This week’s campaign from Alzheimer’s Society about the unfair burden of costs faced by Alzheimer suffers made a big media impact. From the Radio 4 Today Programme to the front pages of the national media, it led the agenda from the morning news onwards. So what made this campaign work so well? Compelling evidence –…

What is the role for social media in corporate communications?

Posted on July 31, 2013 at 7:54pm by Native Consultancy 1 Comment

A few months ago the Securities and Exchange Commission opened up the way for US companies to use social media channels to communicate with investors. So now , provided investors are warned, a company is as entitled to use Twitter or Facebook as it is a press release for disclosure. All of this brings into…

Why the crisis in big business is good news for challenger brands

Posted on May 21, 2013 at 10:31am by Native Consultancy No Comment

When you get an opportunity to listen to what “one of the greats” share their career experience you never know quite to expect. Often, as Guardian journalist found recently when he met drumming legend Ginger Baker (ex of Cream and others), it can be a searing disappointment. Other times they come generously and share their…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy No Comment

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy No Comment

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy No Comment

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

Posted on January 18, 2013 at 11:31am by Native Consultancy No Comment
Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

In the last couple of weeks the Sunday Telegraph has started a campaign to support the Government’s initiative to stamp out the practice of late payments from big companies to small. The chief executives who run our biggest businesses – in this case the FTSE350 –are under pressure to sign up to the Prompt Payment…

Banks and business: how do we get the relationship off the rocks?

Posted on October 17, 2012 at 9:38am by Native Consultancy Comments Off on Banks and business: how do we get the relationship off the rocks?
Banks and business: how do we get the relationship off the rocks?

Restoring trust. It’s an apt theme for the annual conference held by the British Bankers Association today. No one is in doubt that we badly need change in this market which is so important for the health of our economy. Yet four years on from the banking crisis, business banking is still stuck in the…

The communications lesson business leaders can learn from politicians

Posted on October 10, 2012 at 8:56pm by Native Consultancy Comments Off on The communications lesson business leaders can learn from politicians
The communications lesson business leaders can learn from politicians

This week was a big one for David Cameron at the Tory Party Conference. Failure to strike a note with the grassroots faithful and the media questions around his leadership would have intensified. Success was critical in laying the foundation for climbing back from the omnishambles of 2012 and an opportunity to change the narrative…

‘The dog ate my homework’: G4S and its schoolboy handling of its Olympic-sized PR crisis

Posted on July 20, 2012 at 10:18am by Native Consultancy Comments Off on ‘The dog ate my homework’: G4S and its schoolboy handling of its Olympic-sized PR crisis
‘The dog ate my homework’: G4S and its schoolboy handling of its Olympic-sized PR crisis

Another week and another major corporate PR fail dominates the headlines. Hot on the heels of Barclay’s Bob Diamond comes the latest of the 2012 case studies in reputation mismanagement with G4S giving us an object lesson in how not to manage a crisis. A charitable article in the FT suggested this week that G4S…