All posts in Sales

Is your approach to trade shows just too boring to win business?

Posted on June 26, 2013 at 12:09pm by Native Consultancy No Comment

For many businesses, the trade show is still a critical part of the yearly marketing schedule. Yet although events like the CIPD exhibition in Manchester, the EB Live event in London and more niche ones like the recent HR Software Show are a great opportunity to generate leads and brand awareness, trade shows seem to…

Why the crisis in big business is good news for challenger brands

Posted on May 21, 2013 at 10:31am by Native Consultancy No Comment

When you get an opportunity to listen to what “one of the greats” share their career experience you never know quite to expect. Often, as Guardian journalist found recently when he met drumming legend Ginger Baker (ex of Cream and others), it can be a searing disappointment. Other times they come generously and share their…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy No Comment

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy No Comment

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Content with your sales? Improve your ROI from PR and marketing

Posted on April 18, 2012 at 8:33am by Native Consultancy Comments Off on Content with your sales? Improve your ROI from PR and marketing
Content with your sales? Improve your ROI from PR and marketing

How happy is your business with your new client acquisition? Whether you work in marketing or PR, chances are plenty of people are asking you what you can do to bring in more clients, of better quality, more quickly. Many people you come across in B2B, will say digital marketing has provided part if not…

Does your pr need a digital switchover?

Posted on April 3, 2012 at 6:59pm by Native Consultancy Comments Off on Does your pr need a digital switchover?
Does your pr need a digital switchover?

Online media channels give businesses unimagined freedom to engage with the people who matter to them. Despite this new power to drive influence and build reputation, the meaningful deployment of digital or social tactics in the communications mix for business-to-business companies is rarer than it should be. This is particularly the case when it comes…

The trouble with selling business services….

Posted on March 22, 2012 at 3:51pm by Native Consultancy Comments Off on The trouble with selling business services….
The trouble with selling business services….

Selling business services has never been an easy assignment. Buyers are hard to reach and even if you get that far, explaining what is so different about the service you are offering can be just as tough. For marketers and PRs, the increase in social, digital and media channels, means you have to work harder…