All posts in Social media

2014: the end of free for B2B

Posted on December 13, 2013 at 10:03am by Native Consultancy No Comment

As more national newspapers pulled up the drawbridge on their free content in 2013 it is worth asking – how long will B2B publishers continue to put out content for free? There are already signs that the shift we have seen in the national press towards subscription-led pricing is being followed in B2B. It is…

What is the role for social media in corporate communications?

Posted on July 31, 2013 at 7:54pm by Native Consultancy 1 Comment

A few months ago the Securities and Exchange Commission opened up the way for US companies to use social media channels to communicate with investors. So now , provided investors are warned, a company is as entitled to use Twitter or Facebook as it is a press release for disclosure. All of this brings into…

Is your approach to trade shows just too boring to win business?

Posted on June 26, 2013 at 12:09pm by Native Consultancy No Comment

For many businesses, the trade show is still a critical part of the yearly marketing schedule. Yet although events like the CIPD exhibition in Manchester, the EB Live event in London and more niche ones like the recent HR Software Show are a great opportunity to generate leads and brand awareness, trade shows seem to…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy No Comment

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy No Comment

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy No Comment

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Why twitter is always personal: the tale of #chefsunite, Claude Bosi and Basil Fawlty

Posted on November 9, 2012 at 4:58pm by Native Consultancy Comments Off on Why twitter is always personal: the tale of #chefsunite, Claude Bosi and Basil Fawlty
Why twitter is always personal: the tale of #chefsunite, Claude Bosi and Basil Fawlty

Thirty years ago, John Clease  brought alive the sheer misery of the UK hospitality trade in Fawlty Towers where, as the lanky hotel patron Basil Fawlty, he delivered tirades and abuse to customers, staff and hotel inspectors. Audiences squirmed in disbelief and laughter at the frustrated, angry man who was able to blame everyone but…

Social media for professionals: The five cardinal sins

Posted on May 25, 2012 at 4:42pm by Native Consultancy Comments Off on Social media for professionals: The five cardinal sins
Social media for professionals: The five cardinal sins

This week has been about delivering social media consultancy to one of our clients. The idea is we use the influence and reach of the people in their business to amplify content and thought leadership to their professional networks. Our structured approach is built on the recognition that a strong social profile is critical in…

Does your pr need a digital switchover?

Posted on April 3, 2012 at 6:59pm by Native Consultancy Comments Off on Does your pr need a digital switchover?
Does your pr need a digital switchover?

Online media channels give businesses unimagined freedom to engage with the people who matter to them. Despite this new power to drive influence and build reputation, the meaningful deployment of digital or social tactics in the communications mix for business-to-business companies is rarer than it should be. This is particularly the case when it comes…

The trouble with selling business services….

Posted on March 22, 2012 at 3:51pm by Native Consultancy Comments Off on The trouble with selling business services….
The trouble with selling business services….

Selling business services has never been an easy assignment. Buyers are hard to reach and even if you get that far, explaining what is so different about the service you are offering can be just as tough. For marketers and PRs, the increase in social, digital and media channels, means you have to work harder…