All posts in Thought leadership

If Businesses Want Business-Ready School Leavers, They Need to Start by Doing Something Themselves

Posted on October 2, 2014 at 12:49pm by Native Consultancy No Comment

 Another week and another survey is out highlighting just how ill-prepared young people are for the workplace. This one is from the British Chambers of Commerce. In its press release which talks about the need to “break away from the blame game” it blames “successive governments for failing to properly equip young people for future…

How to use research to hit a home run in the media

Posted on September 10, 2014 at 12:11pm by Native Consultancy No Comment

This week’s campaign from Alzheimer’s Society about the unfair burden of costs faced by Alzheimer suffers made a big media impact. From the Radio 4 Today Programme to the front pages of the national media, it led the agenda from the morning news onwards. So what made this campaign work so well? Compelling evidence –…

Is your approach to trade shows just too boring to win business?

Posted on June 26, 2013 at 12:09pm by Native Consultancy No Comment

For many businesses, the trade show is still a critical part of the yearly marketing schedule. Yet although events like the CIPD exhibition in Manchester, the EB Live event in London and more niche ones like the recent HR Software Show are a great opportunity to generate leads and brand awareness, trade shows seem to…

Digital comms advice for the CIPR’s Corporate and Financial Group

Posted on April 17, 2013 at 1:10pm by Native Consultancy No Comment

Another company update as promised. This time it’s about our involvement with one of the Chartered Institute of Public Relations‘ most successful sector groups, the Corporate and Financial Group. I’m pleased to have been appointed to the group’s committee as an adviser on digital and online communications. This means I’ll be helping the committee create…

Is overambition the flaw in your social media plan?

Posted on March 26, 2013 at 2:23pm by Native Consultancy No Comment

What is the secret to getting results from social media? New research published today over at eMarketer provides some insight to this question from its recent poll of B2B and B2C marketing professionals. For a start, it confirms that content is king. Whether you want to support hard outcomes like increasing lead generation or goals…

We’re one year old…

Posted on March 25, 2013 at 3:35pm by Native Consultancy No Comment

Boy that went quickly. I can scarcely believe that it’s a year since I launched Native Consultancy as a new business-to-business PR agency.  With the help of some great clients it has been a great first year. Part of the enjoyment has come from the mix of client work. From thought leadership campaigns which are…

Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

Posted on January 18, 2013 at 11:31am by Native Consultancy No Comment
Late payment debate gives PROs a perfect chance to urge businesses to walk the ethical talk

In the last couple of weeks the Sunday Telegraph has started a campaign to support the Government’s initiative to stamp out the practice of late payments from big companies to small. The chief executives who run our biggest businesses – in this case the FTSE350 –are under pressure to sign up to the Prompt Payment…

Learning from the quiet reinvention of single issue campaigning

Posted on November 27, 2012 at 11:07am by Native Consultancy No Comment

This week has seen the arrival of a new movement called Engage for Success. Its aim is to shake up business performance in the UK by helping champion the need for better employee engagement in the organisations we work in. What stands out from this campaign isn’t just its successful launch, which ensured mainstream media,…

Barclays, Bob Diamond and Corporate Reputation: Lessons for Leaders and PROs

Posted on July 10, 2012 at 3:46pm by Native Consultancy Comments Off on Barclays, Bob Diamond and Corporate Reputation: Lessons for Leaders and PROs
Barclays, Bob Diamond and Corporate Reputation: Lessons for Leaders and PROs

“Our role is to help improve the lives of our customers. We must provide mortgages, allow businesses to invest and create jobs, protect savings, pay tax, be a good neighbour in the community while also generating positive economic returns for our investors.” This is how the citizenship section of the Barclays 2010 Annual Report starts….

Women on boards and executive search firms: mind the influence gap

Posted on June 12, 2012 at 4:19pm by Native Consultancy Comments Off on Women on boards and executive search firms: mind the influence gap
Women on boards and executive search firms: mind the influence gap

There used to be a time when it was a struggle to get business news into the mainstream media agenda. Now you can barely move for it. Arguments about the UK growth strategy, executive pay, a recession and the woes of the banking sector all lead the headlines as well as much social media debate….