Audiences

Expertise, insight and knowledge of the people who matter

You may know your buyer. You may know how to reach your buyer. But unless you know how to reach the people who influence them at the same time, you could well be wasting your time.

Of course we understand you need to target your core buyers in the core audiences that matter to you – small businesses, corporates and the public sector – and we have plenty of experience in doing that.

But great audience insight is the foundation of outstanding campaigns. That’s why you can rely on us to think differently about how use digital and social media to shape the thinking of your buyers and the people who they will consult and encounter. Whether that is helping HR buyers speak the language of finance or advisers endorsing and recommending your products to decision makers in small businesses, we have the audience insight that counts.

 

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